Values-Based Financial Planning: How To Maximize Your Money Around What Matters Most

Most financial plans start with numbers: your income, your accounts, your target retirement age. Ours start with a different question. What is the money actually for? It sounds soft. It is the most practical question in planning, because every decision after it (how much to save, where to put it, what to spend without guilt) depends on the answer. Without it, you can do everything “right” and still end up funding a life you did not particularly want.

I am Alvin Carlos, CFP®, CFA®, founder of District Capital Management, a virtual-first, fee-only fiduciary financial planning firm in Washington, DC. We work with professionals in their 30s and 40s across DC, Virginia, and Maryland, and with clients nationwide subject to state registration requirements. This page explains how values-based financial planning works at DCM: the three questions we start with, how the answers turn into specific financial decisions, and what it looks like to work with us.

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Key takeaways

  • Values-based planning starts with what you want your life to look like, then builds the numbers around it. Goals-based planning often starts with the number and works backward.
  • We open with three life-planning questions developed by financial planner George Kinder. They are designed to surface priorities that a standard intake form misses.
  • The answers change the plan in concrete ways. A priority you name can move ahead of a default like maxing out your 401(k), and we will tell you when that trade-off is worth it.
  • The reflection is the starting point, not the whole engagement. Comprehensive planning at DCM also covers investments, taxes, retirement, benefits, and debt, all organized around the priorities you set.
  • Fee-only structure matters here. A planner with no product to sell is in a better position to help you spend on what you value, including when that means investing less.

What is values-based financial planning?

Values-based financial planning is an approach that defines what you want your money to make possible before deciding how to save, invest, or spend it. The plan’s targets, trade-offs, and priorities all trace back to those stated values rather than to generic benchmarks.

The practical difference shows up in the questions. A conventional plan asks “How much do you need to retire at 60?” A values-based plan asks why 60, what you would do with the years, and whether some of what you are waiting for could happen sooner. Sometimes the answer confirms the original target. Often it changes it.

When Yahoo Finance asked me about budgeting in April 2026, I said that “the goal isn’t to eliminate spending,” and that “it’s to spend intentionally on the things that matter and cut the rest.” Values-based planning is how you find out which things those are.

How is values-based planning different from goals-based planning?

Goals-based planning sets specific targets (a retirement number, a down payment, a college fund) and builds a savings plan to hit each one. Values-based planning adds a step before that: deciding which goals are worth pursuing and in what order, based on what you care about most. The two work together, and a good plan uses both.

Three common ways a financial plan gets built. General descriptions of planning approaches, not of any specific firm.
Checklist approachGoals-based planningValues-based planning
Starts withA list of standard movesSpecific dollar targetsWhat you want your life to look like
First question asked"Are you doing these things?""How much do you need, and by when?""What is the money for?"
How priorities get setSame order for everyoneBy deadline and dollar sizeBy what you value, then by deadline and size
StrengthSimple, easy to followMeasurable and trackableCatches goals you have not named and targets you do not actually want
LimitationIgnores your situationCan optimize toward a number you picked by defaultTakes more time up front, and answers evolve

What are the three life-planning questions?

The three questions ask how you would live if money were no object, what you would change with five years left, and what you would regret not doing. They were developed by financial planner George Kinder, and we use them at the start of planning because each one approaches your priorities from a different angle.

  1. If money were no concern, how would you live your life? What changes would you make? This question removes the constraint so you can see the preference. When people answer it honestly, the answer is rarely a bigger house. More often it is time: time with kids, time for a project, time away from a job they are good at but tired of.
  2. If you only had five years left, what would you do differently? This one adds urgency. It separates what you want eventually from what you would not want to postpone, and it tends to surface things people have been deferring for years because “later” felt free.
  3. If your time were almost up, what would you regret not doing? The third question is the one where conversations usually slow down. It is less about lifestyle and more about meaning: a relationship, a contribution, a version of yourself you meant to become.

For couples, we ask each partner separately. Couples often discover in this conversation that they have been saving toward two slightly different futures without ever saying so out loud. Finding that out in a planning meeting is much better than finding it out at 58.

How do your answers become an actual financial plan?

We turn the answers into a plan through four steps we call the Why-to-Where Method: name the priorities, price them, place them in a funding order, and revisit them. Each step converts something reflective into something you can act on.

  1. Name two to four priorities. From the three questions, we pull out the handful of things that came up more than once or carried the most weight. More than four and nothing gets funded properly.
  2. Put a price and a date on each. “Take a year off with the kids” becomes a specific amount of living expenses by a specific year. “Help my parents” becomes a monthly figure or a reserve. A priority without a number is still a wish.
  3. Place each one in a funding order. This is where the values meet the tax code. Some priorities belong in retirement accounts; others need money that is accessible before 59½. We start from a default sequence and then deliberately move your priorities up where they belong (see the next section).
  4. Revisit every year. Answers change after a promotion, a child, a loss, or a move. We revisit the priorities at least annually and when something major happens, and the plan moves with them.

The goal people most often underfund is the one they feel a little self-conscious about wanting: the sabbatical, the expensive hobby, the early exit from a stable career. Step 2 exists partly to make those goals concrete enough to fund on purpose rather than feel guilty about.

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Where does the money go once you know what matters?

Once your priorities are priced, we fund them using a default sequence called the Dollar Order, then adjust it for what you told us matters. The default ranks each place a dollar can go by how certain and how large its benefit is. Your values decide where the exceptions are.

The Dollar Order: DCM's default funding sequence, with 2026 figures, before adjusting for individual priorities. Sources: IRS Notice 2025-67 (retirement plan and IRA limits), IRS Rev. Proc. 2025-19 (HSA), tax year 2026.
TierWhere the dollar goes2026 figureGo deeper
1Cash floor in checkingAbout one month of spendingEmergency fund guide
2Full employer match (401(k), 403(b), TSP)Whatever your plan requires; FERS employees need 5%TSP guide
3Debt above roughly 6%Credit cards, personal loans, most private loansStudent loan and debt planning
4HSA, if eligible$4,400 single / $8,750 familyHSA guide
5Emergency fund to 3 to 6 monthsLonger if income is variable or your job is exposedEmergency fund guide
6401(k) / 403(b) / 457(b) / TSP to the limit$24,500 employee deferralOptimizing 401(k), IRA, and brokerage accounts
7Roth IRA, direct or backdoor$7,500Strategic tax planning
8After-tax 401(k) / mega backdoor Roth, if your plan allows itUp to the $72,000 total additions cap, which includes your deferrals and employer contributionsMega backdoor Roth
9Taxable brokerage, 529 plans, and priority fundsNo limitsCollege and education planning

The default is where values-based planning earns its keep. Tier 9 sits last because taxable money gets no tax break. But if one of your priorities is a sabbatical at 45 or a career change at 50, that goal needs accessible money, and retirement accounts lock most of it up until 59½. In that case we will often recommend moving part of your savings from tier 6 or 8 into tier 9 on purpose. You give up some tax efficiency. You gain the ability to do the thing you said matters. We will show you that trade-off in dollars and let you make the call.

If retirement timing is one of your priorities, our retirement planning page covers how we model it.

What does values-based planning look like in practice?

The following is a hypothetical and illustrative example. It does not describe an actual client, and it does not project or promise any result.

Priya is 41, lives in Bethesda, and works for a federal contractor. She has been maxing out her 401(k) for years, which is the default “right” answer. In answering the second question, she says she would take a year off while her kids are still in elementary school. She has never said it out loud because it felt irresponsible.

Here is how the Why-to-Where Method handles it.

  • Name it. “A year at home with the kids, in about four years.”
  • Price it. One year of household spending plus health coverage, which she estimates at a specific figure from her own budget.
  • Place it. That money has to be accessible at 45, so it cannot live in her 401(k). The plan keeps her contributions at the level that captures her full employer match and moves the rest of what she had been deferring into a dedicated taxable account and cash reserve for the sabbatical.
  • Name the trade-off. She loses some current-year tax deduction and some tax-deferred growth. Her retirement projection is re-run with the year off built in, so she sees the actual effect on her longer-term plan rather than guessing at it.

Nothing about Priya’s finances became more “optimal” by the textbook definition. Her plan became hers.

Who is values-based planning a good fit for?

Values-based planning tends to fit people who are doing well on paper but are not sure the plan they are following is theirs. That includes professionals in their 30s and 40s who are saving diligently without a clear sense of what for, couples who suspect they want different things, anyone approaching a transition (a new child, a career change, a sale, a move), and people who have received a windfall and feel more pressure than relief.

It is probably not the right fit if you want a portfolio managed with no planning relationship attached, if you are looking for commission-based product recommendations, or if you would rather skip the reflective conversation entirely. That last one is a legitimate preference. Some people want the tactics and nothing else, and our comprehensive financial planning covers those tactics in depth either way.

What does working with District Capital Management look like?

Working with DCM starts with a free discovery call, continues with a written comprehensive financial plan built around the priorities you set, and continues with ongoing advice and at-least-annual reviews. Planning is the core engagement; investment management is available in support of the plan rather than as the product.

  1. Discovery call. A two-way conversation. We learn what you are trying to solve, and you learn how we work and what it costs, before any commitment. Here is what to expect on the discovery call.
  2. Values and priorities conversation. The three questions, and for couples, both partners.
  3. Your written plan. Cash flow, investments, retirement, taxes, insurance, benefits, education, and debt, organized around your priorities, with specific recommendations held on a virtual implementation board.
  4. Ongoing advice. Unlimited email access, ad-hoc help as decisions come up, and review meetings at least annually to revisit your priorities, update projections, and execute action items.

For 2026, comprehensive financial planning is $6,000 to $9,600 per year for individuals and $6,000 to $14,400 per year for couples, paid monthly, with a one-time setup fee. Full details are on our pricing page and in our Form ADV Part 2A.

Why does fee-only matter for values-based planning?

A fee-only advisor is paid only by clients, never through commissions or product sales, which removes the incentive to steer your priorities toward a product. In values-based planning, where the right answer is sometimes “spend more now” or “invest less,” that independence is the point.

It is worth being direct about the one conflict that does exist. If you are a planning client, we have an incentive to recommend that you also use DCM for investment management, because that increases our fees. You are never obligated to implement any recommendation, and you are free to invest elsewhere. As a fee-only fiduciary Registered Investment Adviser, District Capital Management (firm CRD# 167317) is required to act in your best interest. Our full regulatory record, including disciplinary history, is available on the SEC’s Investment Adviser Public Disclosure site. Registration as an investment adviser does not imply any specific level of skill or training.

What is values-based financial planning?

Values-based financial planning defines what you want your money to make possible before deciding how to save, invest, or spend it. District Capital Management starts every plan with three life-planning questions, then builds savings targets, investment strategy, and tax planning around the priorities those questions surface.

What are George Kinder's three questions?

The three life-planning questions, developed by financial planner George Kinder, ask how you would live if money were no concern, what you would do differently with only five years left, and what you would regret not doing. Each approaches your priorities from a different angle: preference, urgency, and meaning.

Is values-based planning different from goals-based planning?

Yes. Goals-based planning sets dollar targets and builds a savings plan for each. Values-based planning adds a step first: deciding which goals are worth pursuing and in what order. Most good plans use both, with values setting the priorities and goals making them measurable.

How do I align my money with my values?

Under the Why-to-Where Method, you name two to four priorities, put a price and a date on each, place each one in a funding order (accessible accounts for goals before 59½, retirement accounts for later ones), and revisit the priorities every year as your life changes.

Does values-based planning mean saving less for retirement?

Not necessarily. Sometimes it confirms that retirement saving is the top priority. Other times it shifts part of your savings to a nearer-term goal, which trades some tax efficiency for flexibility. A good plan shows you that trade-off in dollars so you can decide deliberately.

How much does financial planning cost at District Capital Management?

For 2026, comprehensive financial planning at District Capital Management is $6,000 to $9,600 per year for individuals and $6,000 to $14,400 for couples, paid monthly, plus a one-time setup fee. Current details are on the pricing page and in Form ADV Part 2A under CRD# 167317.

Last updated: September 2026

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